Media on Media

Doppler Shifts, Information Cascades and the Schrödinger’s Cat.

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Design Bit #001


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Bodoni: The Triumph of Elegance

Bodoni represents a series of typefaces designed by the Italian printer, typographer and type designer Giambattista Bodoni in the late eighteen and early nineteen century (1765-1813). In his work, Bodoni was significantly influenced by the ideals of John Baskerville as well as his contemporary and rival, Firmin Didot.

His style emerges in the time when technological advances and higher quality of punches allowed for crispier strokes with extreme contrasts. His aim was creating typography that impresses the eye and is meant to be appreciated as a work of art. His credo for what constitutes good typography we stated in his seminal work Manuale Tipografico as: “A type face will, therefore, be all the more beautiful the more uniformity, crispness, good taste, and elegance it possesses.” With Bodoni types, he indeed achieves these ideals, although quite often at the expense of...

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“What characterises the present moment more than our anxious checking – of our messages, which may bring opportunities or demands (often both at the same time), or, more abstractly, of our status, which, like the stock market is constantly under review, never finally resolved?” - Mark Fisher